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Episode 402: Wes Kao talks about Maven, Cohort-based Learning and Seth Godin

by Mike Vardy

As co-founder of the altMBA, Wes Kao helped create the modern cohort-based education movement with Seth Godin.

Wes has led over 150 launches for Fortune 500 brands and startups, and is recognized as a leading expert in B2C marketing. Now she’s taking the category she helped create to the next level with her new startup Maven, the world’s first digital platform for cohort-based courses.

I learned heaps from this conversation as Wes unpacked all things cohort-based learning. Tune in to find out more about creating an engaging course, how the best courses evolve, growing your community, and the power of beta-testing.

Want to support A Productive Conversation with Mike Vardy? Then take a look at our podcast sponsors page where you can find a variety of products and services designed to help you lead a more productive life. You can see all of our current sponsors – including the ones for this episode – here.

Talking Points

  • The rising trend of learning cohorts
  • Some common mistakes made by first-time course creators
  • Why it’s never too late to start a cohort-based learning course
  • The impact of people working from home
  • How to make the most out of online learning
  • Repurposing evergreen content into cohort-based course

“The less tools you have, the less things will break.“

– Wes Kao

Helpful Links

  • AltMBA
  • Episode 343: Consistency Over Authenticity with Seth Godin
  • Wes Kao’s website
  • Wes Kao’s Twitter
  • Maven’s Twitter
  • Maven

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About Mike Vardy

Mike Vardy is a writer, speaker, productivity strategist, and founder of Productivityist. He is the author of The Front Nine: How to Start the Year You Want Anytime You Want and The Productivityist Playbook.

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