Small business expert and former photographer Jeffrey Shaw unpacks how live the best self-employed life.
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Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. He decided to share his knowledge of business, branding, and marketing to support self-employed and small business owners as well as progressive-minded companies. I had a great time learning more about his strategies that have helped small businesses scale their big dreams.
We unpack the insights from his latest book The Self-Employed Life: Business and Personal Development Strategies. We also explore personal development, redefining what we mean by ‘niche’, owning your area of expertise, and lessons from sea kayaking.
- What’s needed to be successfully self-employed (02:40)
- The ecosystem analogy (07:31)
- The business model of multiples (12:26)
- Daily habits for small business owners (22:30)
- ‘The What’s Going Right’ journal (27:15)
- Being clear with your meaning and marketability (32:00)
“Set up your business for the capacity that is to come, not for it currently is.”– Jeffrey Shaw
- The Self-Employed Life Podcast
- The Membership Guys
- Self-Employed Ecosystem Coaching
- ‘LINGO’ by Jeffrey Shaw
- Episode 227: Why You Need Atomic Habits with James Clear
- Clear Habit Journal
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