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Episode 378: Mike Kim Talks About You Are the Brand

by Mike Vardy

Mike Kim joins the show as I rebrand the podcast into ‘A Productive Conversation with Mike Vardy’. Find out how and why your brand evolves over time.

I’m super excited to announce the rebrand of the Productivityist Podcast as ‘A Productive Conversation With Mike Vardy’, and in the spirit of this change I bring on brand and marketing strategist Mike Kim. Mike specializes in personal branding, product launch strategies, and copywriting. In his latest book, You Are The Brand, Mike shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand.

I set out to find out from Mike how to best approach changing your brand. We discuss finding ways to express yourself, logging your progress, his successful (and failed) business pivots, and campfire moments. Enjoy my productive conversation with Mike Kim!

Talking Points

  • Losing control vs influence of your brand
  • Why you should not rebrand at all once
  • The PB3 framework to get business clarity
  • Being a how-to-preneur vs idea-preneur
  • How to build meaningful relationships through your marketing

“Attention is not owed, it’s earned.”

– Mike Kim

Helpful Links

  • YouAreTheBrandBook.com
  • ‘The Life-Changing Magic of Tidying Up’ by Marie Kondo
  • The Five Minute Journal
  • Brand You podcast

Enjoy the show? Want to keep up with the podcast? You can subscribe to the podcast feed by clicking the “Share” button in the player above – and you can share it further using the same button as well. You can take things even one step further by rating and reviewing the show wherever you listen to podcasts. (FYI: I use Overcast on iOS.)

About Mike Vardy

Mike Vardy is a writer, speaker, productivity strategist, and founder of Productivityist. He is the author of The Front Nine: How to Start the Year You Want Anytime You Want and The Productivityist Playbook.

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