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Episode 336: Visibility Bias with John Meese

by Mike Vardy

We’ve all experienced social media overwhelm – what would it be like if you removed it from your marketing strategy? John Meese joins the show to share what he’s learnt from having no social media.

Today’s guest John Meese has found something liberating: removing social media from his marketing equation. When done well, social media works, but it’s easy to get distracted by vanity metrics. After a social media detox, John discovered the best places to serve his audience online.

I’m a huge fan of John’s entrepreneurship, so I was excited to learn more about his work with Michael Hyatt. He is the Dean of Platform University, cofounder of Notable Themes and CEO of Cowork Columbia. He is also the author of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) which will be available this fall.

Join us as we discuss the power of email, visibility bias, how to focus on the ‘who’ – and what his priest taught him about productivity.

Talking Points

  • Why John doesn’t use social media
  • Should you claim your brand name across all social media channels?
  • What kind of platform is YouTube?
  • How to start weaning off from social media?
  • Why email has stood the test of time
  • His work at Platform University
  • John’s relationship with time and productivity

“Macro-dream and micro-execute”

– John Meese

Helpful Links

  • Digital Minimalism | Amazon
  • Productivityist’s TikTok 
  • Episode 239: Free to Focus with Michael Hyatt
  • Episode 289: The Vision Driven Leader with Michael Hyatt
  • Platform University
  • Platform | Amazon
  • Cowork Columbia
  • The Roosevelt Rule
  • PlatformUniversity.com/Productivityist

Enjoy the show? Want to keep up with the podcast? You can subscribe to the podcast feed by clicking the “Share” button in the player above – and you can share it further using the same button as well. You can take things even one step further by rating and reviewing the show wherever you listen to podcasts. (FYI: I use Overcast on iOS.)

About Mike Vardy

Mike Vardy is a writer, speaker, productivity strategist, and founder of Productivityist. He is the author of The Front Nine: How to Start the Year You Want Anytime You Want and The Productivityist Playbook.

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