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Episode 317: The Analog Way with Jeff Sheldon

by Mike Vardy

On this solo episode of the podcast, I’m doing something a little different: I’m hosting a guest. Jeff Sheldon joins me on the program to talk about simplicity, productivity, and the story behind Analog.

Jeff Sheldon is the founder and designer of Ugmonk, a brand focused on creating and curating thoughtfully-designed products. Jeff launched Ugmonk in 2008 as a creative outlet to design products that he wanted to wear and use. Now over a decade later, Ugmonk continues to expand its collection of well-designed objects and clothing and attract a passionate following from around the globe.

Jeff and I spend a lot of time talking about his Analog venture – which is something I’ve been experimenting with for several weeks as of this recording. We also talk about design, simplicity, the importance of flexibility, and much more. I’ve been a big fan of Jeff’s work for some time and I’m glad I am able to share our conversation with you on this episode.

Talking Points

  • Jeff explains what he does… and what Ugmonk is
  • Did Jeff expect the Kickstarter campaign for Analog to blow up like this?
  • What made Jeff think that this product was useful for you… and that he should share it with the world?
  • Jeff talks about the Analog “card signals”
  • Jeff talks about his design study background and process

“It makes you prioritize… okay, I no longer can keep adding to my list because the hours in the day will run out before you can get to all them.”

– Jeff Sheldon

Helpful Links

  • Analog
  • Lore
  • Episode 83: Overnight Success with Aaron Mahnke
  • Episode 213: The Bullet Journal Method with Ryder Carroll
  • Episode 203: The Evolution of Getting Things Done with David Allen
  • Episode 73: Deep Work with Cal Newport
  • Dropbox Paper
  • Dieter Rams’ 10 Principles of Good Design
  • Ugmonk
  • Jeff Sheldon on Twitter | @ugmonk

Enjoy the show? Want to keep up with the podcast? You can subscribe to the podcast feed by clicking the “Share” button in the player above – and you can share it further using the same button as well. You can take things even one step further by rating and reviewing the show wherever you listen to podcasts. (FYI: I use Overcast on iOS.)

About Mike Vardy

Mike Vardy is a writer, speaker, productivity strategist, and founder of Productivityist. He is the author of The Front Nine: How to Start the Year You Want Anytime You Want and The Productivityist Playbook.

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